Killingsworth “Hey Paw Paw” series

 
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The Killingsworth “Hey Paw Paw” series was born out of a desire to show the strong family bonds that were at the root of the business. It was a creative way of allowing the Rogers family to enter the homes of their customers and leave them feeling all warm and fuzzy inside!

The video below, Tea Time, was especially fun as it built on the lore created with the previous spots and was the first spot starring Mike Roger’s granddaughter. And who doesn’t love seeing a grown man play tea and makeup with a little girl?! It was the highlight for us.

 

Production Team

Director:
Michael Crissinger
Producer:
Molly McKinney

DP:
Chris Calnin
1st AC:
R.C. Walker
Stills: Allison Fowler
BTS:
Josh Swope
Gaffer: Raymond Benthall

Gaffer: Steve Lange
Best Boy/Grip:
Brett Ray
Hair&Makeup Renee Goodwin

Makeup: Wendy Bell
Wardrobe:
Lile Sizemore
Set Design: Pam Nosenko
Audio: Josh Linker
PA: Kevin Hooper
PA: Blake Edwards
PA: Dan Cava
PA: Matt Clum
Location: Peter Minor
Motion GFX:
Ronald Rabideau
Edit: Michael Crissinger

“With this series of commercials we wanted to focus on the family aspect of our company and how we like to work with our customers, like family. Double Entendre Pictures helped elevate our ideas and build the campaign while also tugging on those heart strings!”
— Mat Rogers, Killingsworth Environmental
 

related content

 
 

Killingsworth “Buzz In the night”

What’s the next best thing to camping outside? Camping inside!

That was the concept for this fun piece. No need to worry about mosquitos if they’re nowhere near to bite.

For this piece we wrote and illustrated a short children’s book for Mike Rogers to read to his grandsons. Check out some pictures of the book below!

Killingsworth “sweet tea”

One of the first of the Hey Paw Paw series, Mike Rogers’ grandson, Elliot stoled the show. He went on to star in 6 total commercials with his grandpa.

We lit this spot to feel late in the day and added sweat and perspiration accordingly.

Killingsworth “super hero”

“Hey Paw Paw, are you a super hero?”

An obvious question you might be asked by a little person after seeing you on signs wearing a cape! The moments captured in these commercials are like little time capsules for the Rogers family, reminding us all of those cherished moments with family.

 
 

production stills